Blogs are known for being journal-like in nature and a place of personal reflection and informality. So why would a business want to have one? Because blogs allow businesses to build a connection with, receive feedback from, and supply knowledge and information to its customers.
The number one reason is the communication it opens up between the business and their customers and/or employees. A blog is more interactive than a website, and so involves the customer and helps the business seem more personable. Customers are more likely to work with and purchase from a business they feel a connection with.
Blogs also allow for businesses to get some input from its customers. The insights from customer comments on the blog can help a business see how it could more efficiently run or market its products or services.
This tool also provides an open forum for the business to offer expertise and answer questions. The more renowned a business can become in this area, the more likely customers will continue to visit the site looking for help. One great example is REI's blog. It promotes the friendly atmosphere REI is all about, while showcasing products and providing great tips for having fun in the outdoors.
When used effectively, a blog will increase a business's customer relations, knowledge of the customers, and prominence as a reliable, necessary site. The whole basic idea is to leave a good impression and convince the customer to come back frequently.
http://sbinformation.about.com/od/ecommerce/a/Top-5-Reasons-You-Should-Start-A-Business-Blog.htm
http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm
http://webdesign.about.com/cs/weblogs/a/aa061603a.htm
http://findout.rei.com/blogs/
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