Today's job market is more competitive than ever. If a company so much as hints at an opening, their mailbox is flooded with hundreds of applications and resumes. So how does one overcome the competition and land that dream job? A great tool is the internet, or more specifically, a blog. Blogs generate internet presence, open a medium to show what you've done, and using keywords can lead a potential employer right to you. When used right, a blog can set you apart from the crowd.
A blog can be used to establish you as a candidate. Random thoughts and a whole lot of nothing won't impress anyone. But when used right a blog can show you're knowledge and interests, which hopefully coincide with what the employer is looking for. Also, if your blog has a large following, the company will want you to continue blogging in hopes of bringing in new customers, so long as your blog has to do with what the company is.
Experience can be showcased through a blog. Say you have applied to an outdoor company. If the employer were to look up your blog and find numerous entries of expeditions and trips you've taken, they will be impressed and convinced of your skills.
Like a resume, you will want to sprinkle your blog with keywords. When an employer does a search for you, you want your blog to be first. You will look a lot more credible and as more of a likely candidate if you use terms that show your understanding and inside knowledge of what that company is about.
The difference between gainfully employed and still looking could be an effective blog. Standing out in search engines will make you a more obvious choice. Stories and experiences shared on a blog could be an extension of a resume. Effectively used keywords can impress employers and lead them to you. When all things are taken into consideration, a blog could be that step above the rest and get you set up with an interview.
http://cscmp.org/downloads/public/education/youngprof/Interview-Keywords.pdf
http://whateverebay.com/get-a-job-using-myspace-blogger-or-facebook
http://broward.jobing.com/blog_post.asp?post=14956&utm_source=jobing&utm_medium=rss&utm_content=blogarea
http://www.ktla.com/news/local/morningnews/ktla-job-hunting-tips,0,2481717.story
http://nowsourcing.com/2008/01/23/blog-interviews/
